catalo Immersive “Wellness Secret Garden”
Client: CATALO Natural Health Science Group
Project: CATALO’s 25th Anniversary Immersive “Wellness Secret Garden”
Location: Kiosk at Atrium II, The Harbour City at Tsim Sha Tsui, Hong Kong.
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For 25 years, CATALO Natural Health Science Group has been dedicated to developing over 300 natural health foods and supplements that deliver essential nutrition for various life stages. To commemorate this milestone, CATALO is hosting a series of events and special offers for customers, with a highlight being a kiosk at Atrium II, The Harbour City in Tsim Sha Tsui, Hong Kong.
Concept Development
The event, themed “Wellness Secret Garden” seeks to deepen CATALO's brand identity while providing both existing and new customers with an immersive experience centered on their premium, transparent source of ingredients. The kiosk design embodies the brand's core values, featuring lush greenery and a range of creative content and art-tech installations. This cohesive setup not only enhances the visitor experience but also encourages attendees to visit CATALO’s physical store through engaging giveaways.
Our services
Spatial Design & Build
Art Direction, Ideation & Content Creation
Experience Design
Interactive Design
Digital & Multimedia Production
Engagement
The kiosk is crafted to offer an intuitive and user-friendly experience, allowing visitors to explore freely with the brand and its core values. Interactive displays create a tangible connection to the natural world, showcasing the purity and potency of CATALO’s nature-powered products. This design empowers visitors to appreciate CATALO’s commitment to harnessing the restorative properties of botanicals, enriching their understanding and connection to the brand.
Secret Garden Photo Booth
The customized photo booth features a unique frame that incorporates visual elements reflecting the natural ingredients of the CATALO brand. It offers an engaging experience with GIF output, making it both playful and interactive. Visitors can easily share their photos on social media, sparking conversations and adding an element of fun to their visit.
Credit
Project Management: Katrina Lau
Art Direction: Fo Liu
Spatial Design & Build: Katrina Lau, Enishi Wan (Do Somethin)
Experience Design: Fo Liu, Zeroy Yiu, Katrina Lau
Immersive Visual Design: Patrick Chan
Animation Creation: Patrick Chan
Sounds Design and Production: Fo Liu
Visual & Interface Design: Zeroy Yiu
Programming: Mark Hui (觸介)
Video shooting: Kage Chan (One of Them)